Effectv (pronounced e-FEC-tiv), is the advertising sales division of Comcast Cable. Formerly known as Comcast Spotlight, Effectv helps local, regional and national advertisers grow their business with multi-screen marketing solutions that combine the best of digital with the power of TV. Effectv is headquartered in New York with offices throughout the country. We have a presence in 66 markets with a reach of 30 million households.* Our name is a promise that we are going to keep innovating, leading, and redefining TV advertising to deliver amazingly effective results for our clients. We are future-focused. Solution-based. Results-oriented. We are Effectv.